No more days of email and agency bureaucracy. How to open a campaign listing in about 10 minutes, collect creator applications and match safely on Influencer Marketplace.
On Influencer Marketplace, a brand can open a campaign listing in about 10 minutes and start working with verified creators the same day. The self-service flow replaces agency meetings, price negotiations and paper contracts with filters, transparent package prices, structured briefs, digital contracts and escrow payments. This guide shows how the process works, how the matching system chooses creators and what both sides gain.
In traditional marketing, launching an influencer campaign tests everyone's patience. There are agency meetings, days of waiting for lists, budget negotiations that last weeks, contracts passed from desk to desk, and months can go by before a single video is published. In an era of fast consumption and instant trends, no brand can afford to lose that much time.
That is why marketing operations in Türkiye, as around the world, have moved to a self-service marketplace model. Influencer Marketplace brings brands and creators together much like an e-commerce site.
Traditional Process vs. the 10-Minute Marketplace Process
| Stage | Traditional method | Influencer Marketplace |
|---|---|---|
| 1. Creator discovery | Days of searching through Instagram DMs and email | A filtered list by category, city and engagement in 30 seconds |
| 2. Pricing and offers | Opaque prices and negotiations lasting two weeks | Verified, transparent package prices for every creator |
| 3. Sending the brief | PDF files and WhatsApp messages that get lost | Structured brief forms inside the platform |
| 4. Contract | Law firms and waiting for wet signatures | A formal digital contract approved in one click on the platform |
| 5. Payment and security | Risk of paying in advance into a personal account | Escrow protection powered by iyzico, released on delivery approval |
You can read about the legal and strategic foundations of this approach in our main guide to influencer and brand collaboration.
Launching a Campaign in 10 Minutes
Four simple steps take a campaign from idea to live listing.
Step 1: Create your brand account (2 minutes)
Go to the Influencer Marketplace registration page and enter your company's basic details. There is no setup fee and no fixed monthly membership fee.
Step 2: Open your campaign listing (4 minutes)
Click "Create New Campaign" and define what you need:
- Campaign type: paid promotion, barter (gifted product), commission per sale (affiliate) or venue experience.
- Target audience: age, gender, interests and city preferences.
- Budget and format: for example, "1 Instagram Reel + 2 Stories, budget per creator: 5,000 TL".
- Brief details: the product's core message and the points to highlight.
Step 3: Review applications and match (3 minutes)
As soon as your listing goes live, creators who meet your criteria start applying. Review each applicant's real audience report, fake-follower score and past campaign ratings on one screen, and accept them with a single click.
Step 4: Secure payment and content approval (1 minute)
Your budget is secured in the iyzico escrow pool. The influencer prepares the video and submits it for your approval. When you approve it, the video goes live and the creator's earnings are released to their account.
For more detail on brand operations on the platform, see our guide to the best influencer platform for brands.
Getting More from Your First Listing
A fast process still rewards preparation. Before you publish, a few choices make the applications you receive more relevant:
- Write the brief for the creator, not for your internal team. State the core message plainly and name the one or two points that must appear.
- Match the campaign type to the goal. Paid promotion suits reach and control, barter suits product seeding, affiliate suits sales-driven campaigns and venue experience suits restaurants, hotels and events.
- Set the audience filters deliberately. City and interest filters narrow the pool to creators whose followers can actually buy from you.
- Compare applicants on data, not only on looks. Use the audience report, fake-follower score and past ratings together before you accept anyone.
AI-Powered Smart Matching
An advanced matching algorithm sits at the heart of Influencer Marketplace. The system:
- Analyses your brand's sector and product visuals.
- Scans the visual, text and audience structure of content shared by the thousands of creators on the platform.
- Automatically recommends the top 10 creators most likely to present your product well and drive the highest sales conversion.
A Win-Win for Brands and Creators
- For brands: zero agency commission, full transparency, real ROI tracking and legal corporate invoicing.
- For creators: working with confidence, without fear of not being paid, continuous access to new brand offers and timely payment for their work.
Frequently Asked Questions
Do I have to pay a membership fee to use the platform?
No. Registering and browsing the platform is completely free for both brands and creators. The transparent transaction infrastructure only applies to collaborations that are approved and successfully completed.
How soon will I receive applications after opening a campaign?
Because thousands of approved creators are active on the platform, qualified applications usually start arriving within the first 15–30 minutes after your listing goes live. A clear brief and well-chosen audience filters help make those early applications relevant.
What happens if a creator does not deliver on time?
Every campaign has a clear delivery date in the system. If the creator fails to deliver the content without a valid reason, the contract is terminated automatically and your budget in the escrow pool is refunded in full to your card.
What campaign types can I create?
You can open paid promotion, barter (gifted product), affiliate (commission per sale) and venue experience campaigns, each with its own audience, budget, format and brief settings. Choose the type that matches your goal, for example affiliate for sales-driven campaigns or barter for product seeding.
Ready to see it in action? Create your brand account and open your first campaign listing in about 10 minutes.