A T-8 week planning calendar for influencer campaigns in Türkiye, covering Ramadan, Mother's Day, summer, back to school, 11.11, Black Friday and New Year.
A seasonal influencer campaign calendar for Türkiye starts eight weeks before each key moment: Ramadan and the religious holidays, Valentine's Day, Mother's Day, summer travel, back to school, 11.11, Black Friday and the New Year. In influencer campaigns, timing matters as much as choosing the right creator, and in Türkiye consumer attention clusters around these periods every year. This guide gives brands and creators a shared planning calendar, from the first brief to the final report.
Why last-minute seasonal campaigns underperform
Brands often start looking for creators only two weeks before a campaign. That usually means rushed selection, a weak brief, expensive delivery and lower-quality content. The best creators' calendars fill up early in peak periods, product shipping and approvals take longer than expected, and there is no time left for a revision round. Planning backwards from the publication date solves most of these problems.
The core principle: T-8 weeks
For large campaigns, the ideal starting point is eight weeks before the publication date.
| Timing | Brand action | Creator action |
|---|---|---|
| T-8 weeks | Set the goal, budget and category | Update calendar availability |
| T-6 weeks | Build a creator shortlist | Share portfolio and packages |
| T-5 weeks | Finalise the brief and offers | Propose content ideas |
| T-4 weeks | Sign contracts and ship products | Plan the shoot |
| T-3 weeks | Review first drafts | Produce content |
| T-2 weeks | Revisions and publishing plan | Complete approvals |
| Launch week | Publish, monitor, add paid support | Manage the community |
| T+1 week | Reporting and lessons learned | Share performance data |
Smaller campaigns can work on a shorter timeline, but if product shipping, approvals and revisions are involved, two weeks is often not enough. Always confirm the exact dates for the year you are planning before you count back eight weeks. For the brief and budget side of the plan, see our influencer campaign planning guide.
Key campaign periods in Türkiye
January: getting organised after the New Year
A strong period for fitness, healthy living, financial planning, education, careers and personal care. The message can be about a fresh start, but it should stay grounded rather than exaggerated. Content ideas: a 30-day routine, budget planning, refreshing the home or workspace, and a realistic return to New Year goals.
February: Valentine's Day and winter experiences
Suited to gifts, cosmetics, jewellery, restaurants, hotels, experiences and flower brands. When choosing creators, consider friendship and "treat yourself" themes as well as couple content.
Ramadan and the holiday (bayram) period
During Ramadan, consumer interest centres on iftar (the evening meal that breaks the fast), sahur (the pre-dawn meal), family, gift-giving, charity, cooking, clothing and home organisation. Tone is critical: benefit, warmth and respectful storytelling should replace flashy sales language. Formats that work well: sahur preparation, practical iftar table ideas, holiday shopping lists, preparing for family visits, gift selection and local food routes.
May: Mother's Day and graduation season
High potential for gifts, cosmetics, home, flowers, jewellery, experiences, photography and restaurant brands. Asking creators for a personal story, not just a product showcase, tends to produce better results.
June to September: summer, holidays and back to school
In summer, content about tourism, luggage, sun care, beachwear, outdoor activities, food and events comes to the fore. From late August, back-to-school themes take over: technology, stationery, children's clothing, education and organisation. For back to school, evaluate parent creators, teachers, student creators and productivity accounts as separate groups.
November: 11.11 and Black Friday
November sales should not be run on coupon posts alone. Shoppers see so many offers that trusted curation, comparisons and an honest "is it really worth it?" angle matter more. Formats to consider: basket preparation, a price-tracking list, a top-five product selection, a guide for first-time buyers, "buy before it sells out" picks and UGC ad creatives.
December: New Year and gifting season
Suited to gift guides, year-in-review content, home decoration, experience packages, corporate gifts and New Year planning content.
Seasonal brief checklist for brands
- Goal: sales, traffic, sign-ups, store visits or awareness?
- Message: is there a real connection to the season, or is it only a discount?
- Creator type: local, niche, family, student, expert or UGC creator?
- Deliverables: how many posts, stories and short videos?
- Product logistics: shipping, stock, samples, location visits?
- Usage rights: will the content be used in ads?
- Measurement: creator code, UTM, link, phone calls or reservations?
Seasonal preparation for creators
Creators who prepare their seasonal calendar early get more work. Update your profile with the periods you are available for and the content categories you cover. Example packages include a Ramadan table and kitchen package, a Mother's Day gift selection, a summer holiday luggage and care package, a back-to-school family package, an 11.11 product discovery package and a New Year gift guide.
When you approach brands, bring an idea as well as a price. Saying "I can prepare three different video hooks for your November campaign" is stronger than a standard offer. Our guide to building a media kit brands reply to shows how to present those packages.
Frequently Asked Questions
How far in advance should a seasonal influencer campaign be planned?
For large campaigns, start eight weeks before publication. Smaller campaigns can move faster, but once product shipping, approvals and revisions are involved, two weeks is usually too short.
What tone works best for Ramadan campaigns in Türkiye?
Warm, useful and respectful storytelling works better than flashy sales language. Formats built around sahur, iftar, family visits, gifting and home preparation fit the season naturally.
How should brands stand out during 11.11 and Black Friday?
Rather than adding another coupon to a crowded feed, ask creators for trusted selections, comparisons and honest value assessments. Pair them with creator codes or links so you can measure which content actually drives sales.
What should creators include in a seasonal package?
A clear format, the number of posts, stories or videos, the period you are available for and one concrete creative idea. Packages tied to a specific season are easier for brands to approve than a general rate card.
Seasonal influencer campaigns should never be last-minute work: the best results come when creator selection, briefing, production and measurement are planned together. On Influencer Marketplace, brands can build creator shortlists by campaign period and creators can make their seasonal packages visible to receive offers earlier. Create a brand account to start planning your next season.