Oriflame
Oriflame: A Creator Campaign Built for Measurable Proof
The Oriflame collaboration brought applications, creator selection, content tracking, publishing proof, link access and performance reporting into one enterprise-grade workflow.
Campaign Summary
The Oriflame collaboration brought applications, creator selection, content tracking, publishing proof, link access and performance reporting into one enterprise-grade workflow. The report version is dated July 2, 2026, with the data snapshot dated July 1, 2026.
| Public visibility proof | 457K+ Reels views |
|---|---|
| Public like proof | 1,961 likes |
| Campaign views | 974 views |
| Application impact | 109 application impact, 88 active application records |
| Active creator roster | 7 reported active creators, 9 accepted applications |
| Snapshot performance | 75.92K measured reach/views, 5.21K engagements, 6.86% blended ER |
Featured Publishing Proof
Benay Gürpınar’s post became the strongest visibility proof for the campaign. The content was published on Instagram with a paid partnership label; the caption included the @oriflameturkiye mention and #işbirliği signal. The product was shown clearly and close-up, while the comments created positive social signals.
Publishing and Access Layer
Campaign outputs across Instagram Reels, Instagram Carousel and TikTok Video were turned into a single reporting language. With link and QR access, the brand team gained an audit-friendly way to open every published asset from desktop or mobile.
- Benay Gürpınar: Instagram Reel with 457K+ public views and 1,961 public likes.
- Melek Rabia Uçar: Instagram Reel with 43.54K reach/view snapshot and 591 engagements.
- Mahkameh Khorami: Instagram Carousel with 8.18K reach/view snapshot and 402 engagements.
- Meryem Soy: TikTok Video with 8.66K reach/view snapshot and 249 engagements.
Creator Pool and Category Fit
The application pool matched Oriflame’s beauty and lifestyle product universe. Beauty, lifestyle, fashion and parenting signals showed that relevant creator candidates were attracted to the campaign.
| Follower potential of candidate pool | 4.06M |
|---|---|
| Accepted / active application ratio | 10.23% |
| Leading categories | Beauty 81, Lifestyle 75, Fashion 63, Parenting 38, Travel 31 |
| Leading cities | Istanbul 35, Izmir 9, Kocaeli 5, Antalya 5, Bursa 4, Ankara 3 |
The InfluencerMarket Difference
This success is not just a single post result; it is an end-to-end managed creator operation. InfluencerMarket standardizes the workflow that brands would otherwise manage through separate DMs, spreadsheets and manual follow-up: application, selection, delivery, approval, links and reporting.
- Creator discovery: Candidates became filterable through application, category, city, follower and platform data.
- Brief and selection flow: Brand expectations, product shipment, content format and creator selection were managed in one campaign space.
- Proof and verification: Paid partnership, brand mention, hashtag, post URL and public metrics became reportable proof.
- Attribution foundation: Short links, UTM, clicks and promo integrations can extend the report toward sales attribution.
Result
A manageable, provable and improvable influencer operation was established for Oriflame. The structure can be repeated for new product launches, seasonal campaigns and creator ambassador models.