WANNA Luxury Perfume: A Launch Network with 43 Creators

Between May and June 2026, WANNA built a launch network across three campaign listings with 93 applications, 45 invitations and 65 operation rows, reaching 43 active creators. The active creator network represents 1.55M followers; deduplicated API tracking measured 17 live URLs, 1,469 reach, 939 engagements and a 63.92% ER.

Scope

WANNA's perfume launches were evaluated as a portfolio rather than a single campaign snapshot. Across three campaign listings opened between May and June 2026, the platform recorded 93 applications, 45 invitations and 65 operation rows. After deduplicating accepted applications, accepted invitations, active operation rows, contracts and campaign records, WANNA worked with 43 active creators.

Collaboration Network

3 campaign listings: launch discount, Reels + Story collaboration and product-exchange PR collaboration.
43 active creators with an estimated 1.55M combined follower network.
23 accepted applications, 22 accepted invitations and 23 contract records.
38 approved deliverables; 21 deliverables already include a live URL.

API-Measured Live Content

Live content metrics were deduplicated when the same creator submitted the same Reels/Post URL across multiple deliverables. This preserves the raw audit trail while avoiding double counting in the public report.

17 deduplicated live URLs were tracked.
13 successful API reads measured 1,469 reach and 939 engagements.
The reach-based live content ER was calculated as 63.92%.
1 content item has no Instagram API access; 3 story items are archived after the 24-hour measurement window and may require manual metrics.

Reading Note

Some content in the latest Reels + Story campaign is still fresh, so live reach can look low in the first few hours. This page therefore combines WANNA's total collaboration footprint on the platform with verified API-measured live content performance.

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