Move forward knowing every step
An end-to-end premium guide for brands, creators and agencies. Every answer you need is here.
Create campaigns and work with creators.
Brand
Quick Start
Brand
Full Journey
Payments & Billing
Secure payment by card (PayTR) and bank transfer; batch payment, platform-held payment, payout, VAT and e-invoice.
Credit/Debit card (PayTR)
- Choose invoice info → Pay by card.
- The PayTR checkout (iframe) opens, completed via 3D Secure.
Bank transfer
- Pick the platform bank account.
- Make the transfer with the reference code.
- Submit the receipt declaration (sender name, IBAN, date, note).
- Statuses: Pending → Declared → Under review → Approved/Rejected.
Batch payment
- A brand pays multiple creators in one transaction.
- One PayTR card or one transfer; orders stay separate.
- A single multi-line e-invoice is generated.
Platform-held payment, payout, VAT
- Platform-held payment: The brand pays by card (PayTR, Turkish companies only) or bank transfer. The payment is held by the platform and released to the creator's earnings when the brand approves the delivery. If a dispute is opened, it stays on hold until it's resolved.
- Payout: the creator's earnings close once the campaign is completed.
- VAT is shown by category; the e-invoice is generated after payment.
Don't change the transfer reference
The reference code matches your payment to your order; changing it may block approval.
Batch payment is irreversible
A one-click confirmed batch payment can't be undone; review the list first.
Commission and refunds
A 10% commission applies to successful collaborations. Full refund before work starts; pro-rated payment after.
International payments
Paying by SWIFT from abroad, short or late wires, paying creators abroad, withholding tax and timing.
Paying from abroad (SWIFT)
- Brands billed outside Türkiye pay by SWIFT bank transfer.— Card payment is available only to companies billed in Türkiye.
- Use the SWIFT instruction on the payment screen or its PDF.— It lists the beneficiary, IBAN, BIC (Vakıfbank TVBATR2A), amount and currency.
- Put the reference code in the payment details (field 70) exactly, and choose OUR charges.— If fees are deducted, the amount arrives short.
- Send by the send-by date on the instruction (23:59 Istanbul time).
- After sending, declare it under Payments › Pending Transfer Instructions with "I've sent the payment".
Short or late wires
- Small bank-fee shortfalls are absorbed automatically.— Above that the status is "Partially received" and the screen shows the remaining amount; send only the difference with the same reference.
- After the send-by date you can still declare for a grace period; the same reference stays valid.— Don't start a new payment unless the screen asks.
- Expired and not sent? Choose "I have NOT sent the money" to get a new instruction.
- For rejected, duplicate or overpaid wires the status shows "Refund pending → Refunded".— Finance returns the funds to the sending account.
- For anything else, open a ticket with "Get help with this" on the transfer screen; the reference is attached automatically.
Payouts to creators abroad
- Add a bank account in your currency (USD/EUR/GBP).— You need an IBAN or account number + BIC and your address.
- TRY earnings can be paid to a USD/EUR/GBP account.— The indicative rate shown before you confirm is used.
- Before you request, the screen shows fees, withholding and the net amount your bank will show.
- "Compliance review (usually 1–2 business days)" may appear; no action is needed unless we ask.
Withholding tax and filing
- Türkiye withholds income tax on payments to creators.
- The rate and amount are shown on the payout screen and your payout statement before you confirm.
- For creators abroad it depends on the work type (posts vs content only).
- If you have a tax residency certificate or an invoice, add it to your tax profile; finance checks whether a different rate applies.
- Withheld tax is paid to the Turkish tax office on your behalf.
Timing
- Wire arrival: usually 1–3 business days.
- Our confirmation after the funds arrive: within 1 business day.
- Creator payout: about 2 business days after approval in Türkiye, 3–5 business days by SWIFT.
- Dates on each screen are shown in Istanbul time (GMT+3).
Our bank details never change by email
We never change our bank details by email or chat. If in doubt, check our official accounts on the bank account verification page.
Off-platform payments are not protected
Pay and get paid only through InfluencerMarket. Payments outside the platform get no refund or dispute support and are against our terms.
Contracts & Deliverables
Auto contracts, two-party signing, the draft-file vs live-link distinction, revisions and completion.
Contract
- On approval, terms are frozen and the contract is auto-created.
- Both parties sign separately; once both sign it becomes Active and a PDF is generated.
- Includes: contract no, scope, fee, platform, content type, delivery dates; for product/barter: product description, value, shipping.
Draft vs live link (the most common confusion)
- The first deliverable is always a file (video/image/PDF).
- The live link is a separate step; added only after the draft is approved and the publish window opens.
- A valid link is only an Instagram/TikTok/YouTube/X share link.
Revision & completion
- No revision cap; every version is recorded.
- A campaign completes only when all deliverables are approved + have live proof.
- Contract cancel: with a reason; linked tracking links/promo codes are deactivated.
Keep it on record
Keep scope, revision and delivery decisions in in-app Messages; WhatsApp/DM doesn't replace official delivery.
Campaign Types
Types work by capability flags: cash, product and/or commission.
Cash-based
- Paid (PAID)— Per-person budget; offer on apply; the most common.
- UGC— Same payment as paid; content the brand may reuse.
- Cash + Product (HYBRID)— Both cash budget and product shipping; budget isn't zeroed.
Product-based
- Product exchange (PRODUCT)— No cash; a shipping address replaces the price.
- PR Gifting— Product/shipping mechanics; gifting framing.
- Barter (legacy)— Legacy product-exchange; PRODUCT/PR Gifting are used now.
Commission & experience
- Affiliate (commission)— Store precondition; auto tracking link + promo code; per-sale commission.
- Experience— No cash/product/commission; the experience itself is the reward (venue/event invite).
Subscriptions, Limits & Plans
Four tiers per audience; limits are per-plan; Premium/Elite unlock featured placement.
Tiers
- Free · Professional · Premium · Elite— The brand top tier is labeled Enterprise.
- Basics are free; plans add features and higher limits.
Limits & paywall
- Limits are defined per plan (daily and monthly quotas).
- At the limit, the action routes to the upgrade screen.
- Premium/Elite: featured profile, advanced analytics (Professional+), badges.
AI Matching & Verification
AI brief & matching, the Influencer IQ score and the verification ladder.
AI tools
- AI matching: scores candidates by your target criteria.
- AI brief generation, performance prediction and profile analysis.
Influencer IQ & metrics
- 0–100 AI score; 5 components + bot signals + sector benchmark.
- Tiers: STARTER, GROWING, VERIFIED, PREMIUM, ELITE.
- Social data comes via OAuth from official APIs; tokens AES-256 encrypted.
Verification ladder
- Screenshot → AI analysis → result in 24h → blue check.
- If rejected, fix and resubmit.
Trust & Disputes
Opening disputes, evidence and message flow, reviews and safety.
Dispute
- Open on an active/completed contract with subject + description + evidence.
- The other party submits their first formal response within 7 days; the case then moves into review.
- During review both parties can add messages and evidence; support issues the final resolution.
Reviews & safety
- At campaign end both parties leave 1–5 stars + a comment.
- Data is KVKK + GDPR compliant, stored encrypted.
Response exists; no post-resolution appeal
The non-initiating party's first formal response moves the case into review. There is no separate post-resolution appeal step; support issues the final resolution and the payment stays on hold with the platform throughout.
Account & Settings
Profile, social connect/reconnect, notifications, language, privacy and account deletion.
Profile & social accounts
- Edit your profile; content varies by role.
- If a token expires, reconnect the account and trigger a manual sync.
Notifications & security
- Set push/email preferences; actionable notifications work without opening the app.
- The email verification link opens the app (deep-link).
- Account/data deletion: request KVKK/GDPR data deletion from settings.
Mobile & language
- iOS/Android apps exist; mobile payment is transfer or card, plus IAP for subscriptions.
- TR/EN language preference toggles from the top switch.
FAQ
Write to our support team; we reply Mon–Fri 09:00–18:00 (Istanbul, UTC+3).
How do I sign up?Both
Enter your email, choose an account type (Brand/Agency or Creator); your account activates after email verification.
Brand vs creator vs agency account?Both
Brand: discovery, proposals, campaign management. Creator: profile, evaluating offers, collaborations. Agency: same as brand, managing multiple brands/clients from one place.
Is the platform paid?Both
Basics are free; Premium plans add features; a 10% commission applies to successful collaborations.
Verification email didn't arrive / expired?Both
Check spam, resend; the link opens the app. If it still doesn't arrive, contact support.
I forgot my password?Both
Click Forgot Password on the login page; a reset link is sent to your email.
How do I delete my account/data?Both
Create a KVKK/GDPR data deletion request from account settings (in-app confirm + deep-link).
Is there a mobile app?Both
Yes, iOS and Android apps exist. Mobile payment is bank transfer or card (Türkiye-billed companies, PayTR); subscriptions also support App Store/Play IAP.
How do I find the right creator?Brand
Search by category, followers, engagement, price and location filters + past performance.
How does AI matching work?Brand
It scores candidates by your target criteria (followers/engagement/verification/city); AI brief and performance prediction also exist.
How does verification (blue check) work?Both
Identity + social verification + AI analysis; verified profiles get a blue check. Upload a screenshot, result in 24h.
Which categories are supported?Both
Many categories like fashion, beauty, tech, food, travel; the category is chosen in the brief.
What campaign types are there?Both
Paid (PAID), UGC, Cash+Product (HYBRID), Product exchange (PRODUCT), PR Gifting, Barter (legacy), Affiliate (commission) and Experience.
HYBRID vs PRODUCT?Both
HYBRID carries both cash and product (budget isn't zeroed). PRODUCT/PR Gifting are product-only; a shipping address replaces the price.
How does affiliate/commission work?Both
With a store precondition, an auto tracking link + promo code is generated; per-sale commission is attributed via clicks/coupons.
Is there payment in an experience campaign?Both
No; there's no cash/product/commission. The reward is the experience itself (venue/event invite).
How is a contract created?Both
On approval, terms are frozen as a snapshot and the contract is auto-generated; no manual paperwork.
How do I sign?Both
View the PDF, tick I agree, sign. Once both parties sign it becomes Active and a PDF is generated.
Is there a revision limit?Both
No. The brand requests a revision with a note, the creator resubmits a new version; every version is recorded.
How do I set the publish time?Brand
When approving the draft: Now, by brief date, or a specific date+time. This gates when the creator can add the live link.
When can I complete the campaign?Brand
When all deliverables are approved + have live proof. Completion is irreversible and triggers payout closure.
Can I cancel the contract?Both
Yes, with a reason. Linked tracking links/promo codes are deactivated; an open dispute must be resolved first.
What payment methods are there?Both
Card/debit (PayTR iframe) and bank transfer; subscriptions also support IAP. Payments are processed securely.
How do I pay by bank transfer?Brand
Pick the platform account → initiate → send with reference code → declare receipt. Statuses: pending → declared → under review → approved/rejected.
How do I find the transfer instructions again?Brand
The Pending Transfer Instructions screen returns the full instructions (IBAN + reference) for any unpaid single or batch transfer.
What is batch payment?Brand
A brand pays N creators in one transaction (one PayTR card or one transfer); orders stay separate, a single multi-line e-invoice is produced. A one-click confirmed batch can't be undone.
How is my payment held?Both
The brand pays by card (PayTR, Turkish companies only) or bank transfer. The payment is held by the platform and released to the creator's earnings when the brand approves the delivery. If a dispute is opened, it stays on hold until it's resolved.
What's the refund policy?Both
Full refund before work starts; pro-rated payment after; support mediates disputes.
What's the commission rate?Both
A 10% commission applies to successful collaborations.
VAT and e-invoice?Both
VAT is shown by category; an e-invoice is generated after payment (a single multi-line invoice for batch).
How do I pay from abroad (SWIFT)?Brand
Use the SWIFT instruction on the payment screen: IBAN, BIC (TVBATR2A), amount and currency. Put the reference in field 70 exactly, choose OUR charges, send by the send-by date and declare with "I've sent the payment". Funds usually arrive in 1–3 business days; we confirm within 1 business day after they arrive.
My wire arrived short or late. What now?Brand
Small fee shortfalls are absorbed automatically; above that the screen shows the remaining amount, send only the difference with the same reference. After the send-by date you can still declare for a grace period with the same reference. If you didn't send the money, choose "I have NOT sent the money" for a new instruction.
Can a company abroad pay by card?Brand
Card payment (PayTR) is for Türkiye-billed companies in TRY. International brands see USD prices and pay by SWIFT; 0% VAT applies to service export when the buyer is abroad, as shown at checkout. From abroad you can buy monthly plans in the mobile app (App Store / Google Play) or pay a yearly plan by SWIFT.
What plans exist?Both
Four tiers per audience: Free / Professional / Premium / Elite (brand top tier is Enterprise). Live prices on the Plans page.
How do limits work?Both
Limits are per-plan (daily/monthly quotas). At the limit, the action routes to the upgrade screen.
What metrics are tracked?Both
Creator: followers, engagement, reach, likes/comments/views/saves/shares. Brand: reach, impressions, clicks, conversions, engagement.
How do I measure campaign performance?Brand
Dashboard shows reach/impressions/clicks/conversions/engagement + ROI by spend; tracking links + conversion webhooks measure clicks and sales.
How do I open a dispute?Both
On an active/completed contract add subject + description + evidence; the other party has 7 days; support mediates if needed.
Is there an appeal in disputes?Both
There is no separate post-resolution appeal step. The non-initiating party submits an initial response and any counter-evidence to move the case into review. Both parties can then add messages and evidence; support issues the final resolution.
Is my data safe?Both
Yes; KVKK + GDPR compliant, all data is stored encrypted and not shared with third parties.
Can I review after a collaboration?Both
Yes; at campaign end both parties give 1–5 stars + a comment (one per campaign). It reflects in the average rating.
Glossary
The document where a brand defines campaign expectations (goal, platform, content, budget, rules).
User-generated content the brand may reuse.
A campaign type carrying both cash and product.
Gifting; collaboration in exchange for a product instead of cash.
Per-sale commission; uses an auto tracking link and promo code.
The brand's payment, held by the platform until the delivery is approved.
Payment by bank transfer; requires a reference code and receipt declaration.
The secure payment infrastructure for card payments (iframe checkout).
Paying multiple creators in one transaction; a single multi-line invoice.
The electronic archive invoice generated after payment.
VAT; the platform displays it by category.
A unit of content produced and approved under the contract.
The file sent to the brand before going live (video/image/PDF).
The direct share URL of published content; added after approval.
The brand-set time when the live link may be submitted.
Per-plan daily/monthly usage limit.
An AI quality score rating an account 0–100.
A resolution process for contract issues, run via evidence + messages.
The payout closure to the creator once a campaign completes.
Couldn't find it?
Write to our support team; we reply Mon–Fri 09:00–18:00 (Istanbul, UTC+3).