Structure a commercial proposal around audience, creative concept, deliverables, price and usage rights without guaranteeing results.
A good proposal explains why the collaboration matters to the audience and what the brand receives. Instead of sending only follower numbers, choose an idea that demonstrates the product honestly and fits your usual content.
Present relevant evidence
Include a short audience description, comparable work samples and recent aggregated platform metrics. State the period and format for context. Do not expose followers' personal information or present someone else's figures as your own. If you have no commercial history, create a sample and clearly identify it as such.
Detail price and scope
List deliverables, date, format, revision rounds and payment terms. Separate production, posting to your profile and a brand reuse licence. Negotiate paid media, exclusivity or raw files explicitly. State dependencies such as product receipt and brief approval to avoid impossible deadlines.
Plan transparency and review
Explain how the partnership will be identified and verify claims before filming. According to Senacon, benefits such as products and commissions can also create a commercial relationship requiring identification. Afterward, provide agreed metrics with context and limitations. Do not promise Google rankings, reach or sales outside your control.
Example proposal with options
A creator proposes demonstrating a product in a real routine to a Brazilian brand: one vertical video, one revision and a post on her own profile after receiving the item. The paid-media licence and raw files are separate options. If the brand changes its needs, both parties update the scope in writing before filming. The example is not a standard price or a guarantee.
Before-sending checklist
- Choose a specific idea suited to the audience.
- Show genuine samples and aggregated statistics with their period.
- Separate production, publication, expenses and licensing.
- Define schedule, revisions, payment and cancellation.
- Plan advertising identification, claims review and reporting.
Frequently asked questions
How can I start without previous paid work? Create your own sample and clearly state it was not commissioned by the brand.
Must I include unlimited rights? Do not presume that scope; offer duration, channels and options for negotiation.
Should I promise sales? No. Share real metrics and a measurement plan while explaining limitations and factors outside your control.