Prepare a transparent collaboration by checking its commercial nature, disclosures, format and product-specific rules.
A recommendation published for payment or another benefit from a brand needs particular attention. Before filming, consult the French Economy Ministry's official guide. It covers creators' rights and duties and was updated in 2026, including on promotion of publicly funded vocational training. Applicable rules depend on the activity and product; do not assume a single hashtag works in every situation.
Before production
Document the advertiser, creator, consideration and product. Check sector restrictions and mandatory disclosures. Put the placement of the commercial notice in the brief and make it readable on mobile. A platform's partnership tool can help identify the relationship, but does not remove the need to check applicable obligations.
Before and after publication
Inspect the actual published version: is the notice visible, is the offer accurate, do links work, and does the testimonial reflect the creator's experience? Test a sequence of stories or a video during playback, not only in a screenshot. Keep the brief and approved version; coordinate corrections promptly if an error appears. The European Commission's influencer legal hub complements the French sources.
Example: a gifted product for a video
A small brand sends a creator a cream and asks for a demonstration. Before shipping, both parties record the value of the benefit, expected content and claims the brand can substantiate. The creator tests the product and prepares a video; the team then checks that the commercial-intent notice remains readable on a phone. This is fictional: exact obligations depend on the contract, offer and circumstances.
Checklist
- Identify the brand, consideration and approval owners.
- Check commercial intent and product rules before writing.
- Plan a clear notice on each relevant medium and test its visibility.
- Retain evidence for claims and the published version.
- Set a contact and correction deadline for errors.
Frequently asked questions
Can a gift form part of a commercial collaboration? Yes, a benefit in kind can be consideration. Assess the whole relationship and the French guide; no cash payment does not automatically mean no obligation.
Is a platform label always enough? No. Check its presentation and the requirements for your content. For regulated products, commercial disclosures do not replace other obligations.